We’re looking for… Someone

Hi 👋

I’m Rafael the Founder & CEO of Vieve… For the past 4+ years I have been a sole founder building up the UK’s #1 protein water brand* competing on my own against some pretty big heavy hitters. It’s been a real David vs Goliath struggle and I won’t lie: it hasn’t been easy. Aside from the day-to-day challenges of running a start-up business there have also been the matters of umm COVID, Brexit, War in Ukraine and a million other things that constantly derail my plans. Honestly, the amount times I’ve woken up and just said F — K! If I had a swear jar, I’d be a millionaire 🤣

Through it all though the business has continued to perform well, like RIDICULOUSLY WELL. Over the past 3+ years Vieve has grown 400% in revenue, sold over 1.5 million units, achieved profitability and expanded distribution to over 12 markets across Europe, Middle East, Asia, Africa. I’ve managed to do this all on my own with no team, no deep pocket investors, but all through a lot of blood, sweat and determination.

But here’s the deal: I NEED HELP. I’m tired of doing things on my own. I’m tired of managing every aspect of the business from our marketing to operations to sales. I’m also tired of just talking to myself all the time. Like the people at my WeWork are starting to look at me funny. Seriously it can’t be healthy right?

But here’s the other deal: I DON’T KNOW EXACTYLY WHERE I NEED HELP. Because I kind of need help with everything. And that is why I’ve decide that I am looking for…Ummmmm Someone!

So, I’ve decided to pull together the weirdest job spec ever, in the hopes that it will attract a different kind of candidate. I want to build a truly unique start-up and part of that is the culture and how I define the roles that everyone does. You see because there is so much to-do in a start-up that at the beginning it is impossible that you only do one thing. So really, I’m just being honest with you, right?

Also, when I started this business, I knew nothing about 90% of the things I do now. I didn’t know digital marketing — but somehow, I managed to get a #1 ranking brand on Google and Amazon. I didn’t really know much about logistics or operations — yet I managed to develop a commercially viable (digital!) go-to-market strategy for a product that is incredibly hard to sell on-line.

One of the key learnings that I had is we are capable of so much more than what we are aware of. If I can do it, anyone can. I want people who are open to coming on a journey of self-discovery. That is why I need to be open to ‘someone’.

So below is a bit more about the ‘role’.

What is the role?

You will be the #2 hire in a rapidly growing start-up operating in the booming Sports Nutrition market. You will work with the founder to build a truly unique, disruptive company that stands out in a very crowded market. You will help to build a brand that customer truly love that is on a mission to help consumers live happier, healthier lives. You will do all this while acting with the highest standards of sustainablity and ethics possible to all our shoppers, customers and broader stakeholders.

Responsibilities:

· Work with the Founder on a strategic plan and vision to deliver on Vieve’s top-line and bottom-line financials goals

· Bring creative and innovative thinking to challenge the founder with a vision to create a market leading, truly disruptive company

· Operate in various aspects and duties across all functions including sales, marketing, strategy, operations, logistics assisting in the delivery of the company’s strategic plan

· Work and own a pipeline of NPD that sets the company apart from its competitors including all aspects of planning, delivery, and execution

· Open new channels of distribution for the brand including prospecting, soliciting and closing deals with new accounts

· Assist the founder with day-to-day running of the business including various admin tasks as required

What I Am Looking For:

Although we are hiring for ’someone’ that does not mean we are hiring ‘anyone’ so please do not apply if you don’t meet the criteria below

· 2–3 years experience working in the Food & Beverage industry preferable in the start-up space

· Functional expertise in at least one (or more) of the following areas: sales, marketing, operations, finance

· Ability to deal with ambiguity, problem-solve and work independently

· Entrepreneurial can-do attitude and spirit with creative thinking skills

· Excellent communication skills

· Understanding of basic FMCG, retailer and financial metrics

· MS Office proficiency

What Is On Offer:

· Competitive salary based on experience with a strong opportunity to grow as the business grows (Although to be clear: if you are the kind of person who walks into a room demanding a 6 figure salary this role is not for you)

· Bonus based on performance

· Fantastic private health care

· Flexibility to work from anywhere

· Stock options

I could go on but… we are a rapidly growing start-ups any basically the opportunities we are offer are endless if the business continues to grow profitably! Tell me what you want and we can build a plan to make it happen.

Interested candidates please apply with an interesting headline-grabbing subject line and a CV to rafael@drink-vieve.com

ABSOLUTELY NO MARKETING AGENCIES PLEASE. ANY SUCH EMAILS WILL BE PROMPTLY DELTED.

*On Amazon & Google. You know the ones that count.